In the world of homecare, many organizations start with what they do—listing services, pricing, and qualifications. Some go a step further and explain how they operate—what makes them different, what policies they follow, and how they train their staff.
But at Biscochito, we believe that care begins with why.
Simon Sinek, in his book Start with Why, explains that truly inspiring organizations don’t just talk about what they do; they communicate their purpose, their deeper reason for existing. And for us, that reason is simple:
We believe in loving-kindness.
Why: The Heart of Our Mission
Loving-kindness is more than a nice idea—it’s a way of being. It’s the compassionate desire to ease suffering, to show up with care and presence, and to honor the dignity of every individual.
At Biscochito, we don’t just provide homecare services. We create a space where people are truly seen and cared for.
Loving-kindness is what drives us to:
✔ Ease anxieties and burdens, not just provide care tasks.
✔ Create relationships built on respect, trust, and genuine human connection.
✔ Ensure every interaction carries warmth, presence, and deep listening.
At Biscochito care is more than tasks and function, it is a relationship built on compassion, consistency, and connection.
How: A Model Rooted in Authenticity and Community
The way we provide care reflects our values.
Most homecare agencies operate under hierarchical, for-profit models, where caregivers are often undervalued, underpaid, and overworked. That’s not the world we want to live in.
Biscochito is structured differently:
- Nonprofit & Non-Hierarchical: We exist for people, not profit.
- Caregivers as Employees: We pay caregivers as professionals, with full benefits and support.
- A Community, Not a Workforce: Our model creates a responsive, connected caregiving network, not just a service.
By treating our caregivers with respect, fair wages, and the same loving-kindness we extend to clients, we ensure that the care they provide is filled with warmth, energy, and intention.
At the heart of it all is authentic relationship—between caregivers, clients, and families. Because true care isn’t transactional. It has to be human.
What: Care That Feels Like Home
Because we lead with why, and we structure our work with how, the what naturally follows:
We provide in-home support and companionship for older adults, in whatever place they call home.
Our services include:
✔ Transitional Care – Helping seniors recover and adjust after hospital stays.
✔ In-Home Care – Daily support with tasks, companionship, and routines.
✔ Care-on-Call – Flexible care when needed most.
✔ Dementia Support – Compassionate, specialized memory care.
✔ End-of-Life Care – Comfort, dignity, and support for families.
But in the end, what we really provide is presence, warmth, and connection. Care that doesn’t just check the boxes but meets the heart of the need.
Start with Why—And Build a New Model of Care
If you or a loved one is seeking care, we invite you to ask deeper questions. Not just what services are offered, but why a company exists. Not just how much it costs, but how caregivers are supported.
At Biscochito, we believe care is about more than tasks and schedules—it’s about the fullness of life. Every person deserves to lead a life with purpose, meaning, and joy. Care should not only meet physical needs but honor emotional and spiritual well-being, too.
This is why we have built something different. A model that values human connection over efficiency, dignity over convenience, and people over profit. A model that ensures caregivers are supported, seen, and valued—because the quality of care is only as strong as the people providing it.
At Biscochito, care is an act of loving-kindness—a commitment to showing up with warmth, presence, and compassion. It’s about creating a space where every person is truly seen, heard, and honored at every stage of life.
Because when we start with why, the rest takes care of itself.